Nike Move to Zero Campaign vs Supply Chain Pollution

Summary

Nike's 'Move to Zero' sustainability campaign is contrasted with documented pollution issues in its supply chain.

Score Rationale

Nike's 'Move to Zero' represents a highly ambitious, company-wide sustainability campaign (scope=5, magnitude=5) with massive multi-platform amplification and sustained repetition. However, documented supply chain pollution issues reveal significant environmental harm through toxic releases and disclosure gaps. The C-G gap of +14 indicates corporate messaging substantially outpaces environmental performance, creating classic greenwashing conditions. Intent score of 11 (high unverifiability, vague language, supply chain opacity) elevates amplification weight to 0.45. Consumer goods sector modifier slightly reduces G-score. Classification: List C with is_wash=true due to both scores exceeding 25 and prominent claim-reality disconnect.

Source Quote

Nike's 'Move to Zero' sustainability campaign is contrasted with documented pollution issues in its supply chain