BP Cultural Institution Sponsorship Greenwashing

Summary

BP's sponsorship of British cultural institutions exposed as cynical greenwashing tactic.

Score Rationale

BP as major fossil fuel producer has inherently high environmental impact (G=78) with massive emissions magnitude and ongoing extraction operations. Cultural sponsorships represent sophisticated greenwashing (C=72) - high-visibility institutional partnerships creating positive brand associations while lacking environmental substance. Intent score of 13 reflects classic reputation-laundering pattern: unverifiable environmental benefit, sustained multi-institution campaign, executive-level commitment to cultural positioning. Scores within 6 points indicate textbook greenwashing where environmental harm and claim prominence are both substantial.

Source Quote

BP's sponsorship of British cultural institutions exposed as cynical greenwashing tactic